General Session Keynote Miles O’Brien, Emmy-award-winning 26-year broadcast news veteran Green Computing: The Good, the Bad and the Future  Monday, March 2, 2009 8:00 a.m. – 9:00 a.m.

As the rapid evolution of technology has supported significant advances in our lives and businesses, it has also had an impact on the world in which we live. But just as technology can create environmental impact, it can also contribute to the solution. Hear Miles O’Brien’s insights on what occurs where technology and the environment meet, not only in the arena of information technology but also in other critical areas that affect our future.

Miles O’Brien is an Emmy-award-winning 26-year broadcast news veteran who has successfully melded a talent for telling complex stories in accessible terms with a lifelong passion for aviation, space, technology and the environment. O’Brien worked for nearly 17 years as a correspondent, anchor and producer for CNN based in Atlanta and New York. He has focused on the leading edge of research and development — writing and
reporting the network’s first hour-long documentary on climate change garnering numerous awards.

Service Orientation Keynote Presentation Paul Borrel, Senior Research Manager from IBM Research IT Service Challenges in the Global Enterprise Tuesday, March 3, 2009 8:00 a.m. - 9:00 a.m.

Many IT departments are looking to SOA as a way to improve how they deliver value to their business.  Yet before they can do that, they need to define what service they deliver to the business.  That is not so easy.  They need to look at global integration and collaboration issues - at concepts of integration that go beyond the individual pieces.

Paul Borrel will help us understand some of these issues that all our companies are facing.  He will also share his thoughts about approaches we might take to address these challenges.

System z Keynote Presentation Karl Freund, IBM’s Senior Vice President of Marketing and Strategy for System z Building a Dynamic Infrastructure - Trends and Directions for System z Monday, March 2, 2009 9:30 a.m. - 10:30 a.m.

Today’s interconnected and data consuming applications are changing the dynamics of IT.  As content serving, real-time business intelligence, and high performance computing functions are more tightly coupled with mission critical applications, they become vital to the operational success of core business transactions.  This session will summarize the key milestones in 2008 for System z and detail plans to deliver a comprehensive solution for today’s increasingly multi-tier and multi-architecture application landscape. 

Karl Freund has been involved in leadership positions across the computer hardware and software industry.   Currently, he leads worldwide marketing for IBM System z, IBM’s premier enterprise server platform. In this role, he leads strategic market planning, market requirements, positioning, launches, and business development efforts to support System z growth.  Karl enjoys working with clients, sales teams, analysts, press, and development teams to understand how to transform market insights into customer value.