Am I jaded? Or wise?

I know I don’t look it, (stop laughing) but I’ve been around the IT Industry for 27 years, since I graduated from college in 1985. During that time, I’ve encountered more than my fair share of industry buzzwords that were supposed to solve all the problems of the world, not to mention slice, dice and make julienne fries. I think at first I gave these terms their proper due, and did some research, and attempted to grasp a wafer thin concept. Now I think I’m just jaded. I just can’t seem to get myself up for the latest buzzword. In fact, if I hear them on the radio, I turn the station. Radio ads for system integrators are popular in the DC area. Without exception, they are all ‘proven’ and ‘agile’, or they ‘leverage’ and ‘optimize’. 
Here are some of the concepts/methodologies/marketing campaigns that I’ve been through…

Object Oriented
Ebusiness, ecommerce, e-yadayadayada.
OnDemand
dot com
SOA
Grid
IAAS/SAAS/PAAS/EAAS or as I like to call it xAAS.
Cloud

Granted, Cloud seems to have…wings, if you’ll pardon the pun. But the rest really just make me cringe. It’s not that I’m not a fan of having a vocabulary; I am, and very much so. My mother used to have a thing called 50 cent words. If I used one correctly and in the proper situation, I got 50 cents. If you’re a blogger, you really need to be a wordsmith as well, even though blogging seems like the ultimate soliloquy, and in my case, with no readers, probably is. :) So it’s not that I don’t appreciate good words. I do. But like repeats of a tv show or riding the same roller coaster over and over, it gets old very quickly. Maybe it’s the overuse then, that aggravates me. Maybe I’m ok with the word until it becomes a buzzword, and then no more. And once everyone is using it, it’s no longer interesting, different, or fun.

Maybe.

Truthfully though, I think I’m just a plain old bits and bytes girl. Fancy marketing terms and wishy-washy ‘concepts’ just don’t do it for me. Even if they are cool words.

Ah buzzwords. Our industry thrives on them, so I guess I should be used to them.

There’s even a buzzword for whether or not you’re using enough buzzwords: ‘buzzword compliant’

In parting, I leave you with a great buzzword site… http://www.buzzwhack.com/   Enjoy!

Till next time,

z/OSsygirl

zossygirl.jpg

2 Comments
2 Likes

Was ADA before your time?

September 11, 2012 02:00 PM by Jack Schudel

There was a whole set of languages that were all supposed to make programs error-proof.  Universities were coming out with new languages every year or two to "fix" the problems with the prior one.  For a while the US govt was trying to force everything to be written in ADA. (Fortunately that govt decree fell off pretty quickly.  There must not have been enough money involved.)


Does anyone still have an ADA compiler?  PL/I compiler?  APL keyboard?  (I have an APL typeball for a 2741 terminal, but nothing to attach it to.)


Today we have java and flash that are both so full of exposures that people are starting to look for alternatives.


And yet I have locally written 40 year old 360 assembler programs that get used every day.  They also can be reassembled without any problems when enhancements are desired.  What are the chances that any of today's java programs are going to be still running in 40 years, let alone maintainable? 


PS:  There a sites on the web that will let you generate buzzword bingo cards that you can use to make your next marketing presentation worth sitting through.    :-)


 

ADA

September 12, 2012 05:27 AM by Mary Anne Matyaz

ADA was around but I never worked with it. I did code/modify a litle PL/1 in the eighties.


I agree about 40 year old assembler programs. They are rock solid!


 


MA

Recent Stories
What Would You Do?

Happy 60th Birthday SHARE!

SHARE in Seattle Sights