The Asset Management Project, running the 'SAM in SHARE' track, is dedicated to controlling IT costs.  While covering all aspects of IT costs and Total Cost of Ownership, the escalating software costs and declining hardware costs have created a reality whereby software costs rose to center stage.  The SAM Project discusses the set of methodologies, policies technologies and people dedicated to the active management of software inventory, software usage monitoring, license management and the contractual and financial attributes of software across the entire Enterprise.  Ultimately, the goal of SAM in SHARE is to manage the total cost of computing - software, hardware, and staff.